[Kracka]

"He hopes, however, that a turbo engine would help to re-engage the tuners lost to other brands during the last decade or so. “Younger people that I know, that are into that kind of world, they would have been the guys who had fixed-up Civics. And now [they] buy used BMW turbos and they get chips and they get all this power out of them. The tuner has now become more of a programmer instead of a mechanic, and so I’m curious if in the future we’ll reignite [that flame] in a new way."

I just found it interesting that Honda/Acura is aware they've lost quite a bit of business from the tuners, and those buyers are now getting used BMW's and modding them instead...which reminded me of a few guys on here.