MitsuStyle - View Single Post - 2009 Ralliart is on US shores! Lots of pics!

**Kracka** · 12-16-2008

I saw one at Brookdale last weekend. It was loaded and around $32k if I remember correctly. Over-priced if you ask me; I don't realistically see many of these selling at that price. The WRX is cheaper and better known and established in this segment. Even the base at around $26k is steep. Basically, you're looking at a $10k premium for AWD + turbo over the Lancer which I doubt most consumers can justify. I'm going to imagine a lot of the sales will go to enthusiasts wanting but unable to afford an Evo X. Its possible it may take some market share from Subaru but I betting it won't be much due to the strength of Subaru brand loyalty (last I knew they rated highest in brand loyalty). Now, if Mitsu priced the RalliArt lower than the equivalent WRX I can see sales greatly increasing.

12-16-2008	#15
Kracka R U DTF bro? Join Date: Aug 2003 Location: Oak Point, TX Drives: C8 Stingray Z51 Posts: 20,620	Re: 2009 Ralliart is on US shores! Lots of pics! I saw one at Brookdale last weekend. It was loaded and around $32k if I remember correctly. Over-priced if you ask me; I don't realistically see many of these selling at that price. The WRX is cheaper and better known and established in this segment. Even the base at around $26k is steep. Basically, you're looking at a $10k premium for AWD + turbo over the Lancer which I doubt most consumers can justify. I'm going to imagine a lot of the sales will go to enthusiasts wanting but unable to afford an Evo X. Its possible it may take some market share from Subaru but I betting it won't be much due to the strength of Subaru brand loyalty (last I knew they rated highest in brand loyalty). Now, if Mitsu priced the RalliArt lower than the equivalent WRX I can see sales greatly increasing. Last edited by Kracka; 12-16-2008 at 05:08 PM..