2009 Ralliart is on US shores! Lots of pics!

[Kracka]

I saw one at Brookdale last weekend. It was loaded and around $32k if I remember correctly. Over-priced if you ask me; I don't realistically see many of these selling at that price. The WRX is cheaper and better known and established in this segment. Even the base at around $26k is steep. Basically, you're looking at a $10k premium for AWD + turbo over the Lancer which I doubt most consumers can justify. I'm going to imagine a lot of the sales will go to enthusiasts wanting but unable to afford an Evo X. Its possible it may take some market share from Subaru but I betting it won't be much due to the strength of Subaru brand loyalty (last I knew they rated highest in brand loyalty). Now, if Mitsu priced the RalliArt lower than the equivalent WRX I can see sales greatly increasing.